The Seglar company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He had trouble to make payments in the depths of the 1930s, but the smaller prototypes he had made of things like ironing panels and ladders had wonderful potential mainly because children’s toys. This individual named the business Profano after two Danish words and phrases, leg and godt, which means “play very well. ”
In 1958, he made the iconic seglar brick with tubes inside that makes it interlock with other lego parts. This ground-breaking innovation changed distinguishly the company and allowed it to expand at an amazing pace.
By 1960s, Seglar had enhanced its overseas reach and began building toys underneath license in North America by using a arrangement with luggage company Samsonite. The organization also commenced selling units with all the parts wanted to build a specific model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Town (later has been renowned Seglar City), and FabuLand.
In the 1970s, Lego needed a dramatic step forward having its introduction of Lego results that experienced movable legs and arms. The company as well began applying more plastic material and discover larger obstructions for younger kids, a path called Duplo. In the eighties, Lego’s revenue grew at a remarkable rate of ten percent each year, despite overall model industry revenue growth reducing.
Today, Profano is a large global organization with earnings of over $5. eight billion and one of the most coveted brands in the world, today lego fan tomorrow it architect and vdr provider ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less like a ruthlessly commercial giant and even more like an old family friend.